Context
The Planters Peanut Company opened its first mass-processing plant in Suffolk, Virginia, in 1913. Having gained popularity after the Civil War, peanuts became a major cash crop for the state. By the turn of the twentieth century, economic emphasis had shifted from peanut growers to the manufacturers and distributors of the product. This advertisement, from the back page of the serial National Nut News, illustrates the various types of Planters peanut products available through wholesale distributor W. H. Yates & Bro. The Planters Peanut Company is still in operation, and it continues to operate its production facility in Suffolk.
Citation: Planters Peanuts advertisement. National Nut News, serial, rear cover. SB351.P3 P35 vol. 14, no. 1. Library of Virginia.
Citation: Planters Peanuts advertisement. National Nut News, serial, rear cover. SB351.P3 P35 vol. 14, no. 1. Library of Virginia.
Standards
Social Studies: VUS.1, VUS.3, USI.1
Art: 4.1, 5.1
Art: 4.1, 5.1
Suggested Questions
Artistic Exploration: Create a new advertisement for Planters Peanuts that emphasizes its connections to Virginia.
Analyze: On the poster is the slogan "Let Mr. Peanut Protect You." To what do you think this refers?
Analyze: On the poster is the slogan "Let Mr. Peanut Protect You." To what do you think this refers?