CONTENT WARNING
Materials in the Library of Virginia’s collections contain historical terms, phrases, and images that are offensive to modern readers. These include demeaning and dehumanizing references to race, ethnicity, and nationality; enslaved or free status; physical and mental ability; and gender and sexual orientation.
Context
One such joint-stock company was the Virginia Company of London which was chartered under King James I in 1606 to establish a colony in North America. The investors in the company provided the financial backing needed to take on the difficult operation of paying for supplies and transportation. To be a successful joint- stock company, new investors had to be found and they had to be given reasons to take a financial risk. In order to increase share sales, a media campaign began in 1609 where the company had pamphlets and broadsides, like Nova Britannia, created in order to raise interest in company stocks.
Citation: Nova Britannia, title page, 1609. Manuscripts & Special Collections, F229.J676, Library of Virginia, Richmond, Virginia.
Standards
Art: 4.1, 5.1
Suggested Questions
Preview Activity
Look at it: Look at the image and text of the pamphlet title page. What does information does it give? What so you think is the purpose of the pamphlet?
Post Activities
Artistic Exploration: Draw an advertisement or poste promoting the possibilities of investing in a joint- stock company venture in the 1600’s.
Think about it: If you were an English investor at this time, would you invest in the Virginia Company of London? Explain your answer.
Another Perspective: If you were a member of an indigenous community and saw the arrival of strangers set to colonize your lands, how would you feel? What would be your concerns? Explain.